Honor and disgrace are evaluations of and feedback on the conduct of individuals or groups. People are judged on socially accepted values. One is honored if one complies with these values in both words and actions; and one is disgraced if one violates such values. Honor and disgrace also refer to how individuals or groups regard their own conduct morally in terms of honor or disgrace. These moral sentiments originate from people’s identification with values. However, different schools of thought tend to espouse different values.

Those who put righteousness before personal interests will be honored. Those who put personal interests before righteousness will be disgraced. Xunzi

One should value honor yet love disgrace, and accept the fact of falling deep into the valley. Being deep in the valley, however, means one can strive to cultivate virtue and return to the state of naturalness. Laozi