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Love the People

This term means to love and care for the common people. This is not only a sentiment which those who govern should have for the common people, but also an important principle which must be adhered to in governance. The ancient Chinese believed that those who govern should use specific policies and measures to benefit the people and enable them to live and work peacefully, free from sufferings and unwarranted infringements. This is the precondition or basis for those who govern to win the respect of the people. "Loving the people" was not only an important political concept - it also extended to the military sphere and became an important principle when raising armies to make war. According to this principle, the people of both one's own side and that of the enemy should receive caring love. This is a manifestation of the Chinese thinking "people first" and "benevolence and righteousness."

CITATION
1
King Wen of Zhou asked Jiang Taigong, “I would like to ask: what are the most important things in governing a country that must be done for the ruler to enjoy respect and the people to have peace?” Jiang Taigong replied, “Just love the people.” King Wen asked, “How does one love the people?” Jiang Taigong said, “Allow the people to gain profits and do not obstruct them; help the people achieve successes and do not ruin them; let the people live and do not harm them; give the people benefits and do not take them; bring the people joy and not suffering; make the people happy and not angry.”
CITATION
2
The ancient people considered benevolent love to be the foundation of society,and the use of force in ethical ways as the proper way. …The principles of warfare are to not assemble an army during the harvest season or when there is an epidemic among the people, because you love your own people; to not start a war when the enemy state is in mourning or has a natural disaster, because you love its people; to not assemble an army during the winter or summer, because you love both your people and your enemy’s people.
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