People should be able to promote dao (the Way) rather than use dao to promote themselves. This is a well-known statement by the great ancient thinker Confucius (551-479BC). Dao refers to the righteous principles, i.e., the fundamental principles and universal rules (including morals and justice) that are observed by everything in the world including human beings. Human beings should take the responsibility to promote Dao, but not use dao as a means to gain personal visibility. The purpose of the statement is to establish the centrality of human beings. Human beings should not only respect dao, but also respect the agents that promote dao – human beings themselves.